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Doubling Down on Impact: Leveraging all that I have for the world I want to see

(This story was originally published in Green Money Journal and has been edited for clarity.)

Kristin Hull speaking in a diverse conference room

As an impact investor, a financial change agent and entrepreneur, my money story centers around aligning assets with values. At Nia Impact Capital, we move investment dollars into the companies that matter—those working to create the world in which we want to live. I come by this work having grown up immersed in the belly of our financial markets.

As a child, money was tight; often a stressful topic at our house. Money messages included being prudent, entrepreneurial and thrifty. I wore hand-me-down clothes, planted seeds in our victory garden and overheard as my parents argued over whose turn it was to pick up the food stamps. My father taught math at a local high school and then took to the streets as a Fuller Brush salesman in the evenings. To bring in additional income, my mom corrected high school English papers and my father managed apartments to reduce our rent. I learned about the importance of saving money, of looking for opportunities, and of working hard.

Math was a big part of my upbringing. I dealt practice hands to my father who used his quant skills to count cards on a team in Nevada, and later started a trading company in our family’s garage. The mantra heard at the dinner table and in the back seat of the station wagon was to “buy low and sell high” as often as you possibly can.

In an effort to connect with my Dad, I spent a lot of time in the garage, and some years later on the floor of the commodities exchange in Chicago where he eventually wound up—and where I learned about algorithms, puts, calls, futures, and the price of soy and pork bellies.

Had the trading floor been even remotely hospitable to women, I might have stayed longer. My activist self, always wanting to make a difference, didn’t see the possibility for social change in the trading pits. I was called to the classroom. At 21, I began my career in education, teaching fourth grade in the Mission District of San Francisco, and later teaching Spanish bilingual classes in Oakland. I went on to co-found a charter school in Oakland. During these years I remained closely involved with the family business which had grown considerably, traveling back to Chicago for board meetings and to participate in new developments. Though, as a social justice educator, and activist, I was fairly closeted about the nature of the family business, downplaying my experience in financial markets.

In 2007, my vastly different worlds of education and finance intersected and my career came full circle. We had sold the trading firm and, for the first time, had more money than we needed. The story changed from prudent saving to going big, to leveraging resources to create a tangible difference. We decided to start a family foundation and suddenly I found myself in a position to influence and direct discretionary dollars. Having spent much of my professional life in underfunded urban schools, I had sat on the grant writing side of the table. Yet, the closest I had ever come to philanthropy was purchasing girl scout cookies.

Kristin Hull speaking at an conference

Seeking knowledge, I attended my first philanthropy conference, the Global Philanthropy Forum. There I expected to learn strategic and efficient ways of giving, how to best address root causes of injustices and leverage grantmaking dollars to effect change and contribute toward social justice. Instead, I remember a session titled “2%: More for Mission.” I had no idea what that was, so I walked in and sat down in the back. There were several large U.S. foundation representatives up on the stage. The discussion was lively and somewhat contentious as they argued about foundation endowments. Something I had not yet begun to think about.

The proponents of More for Mission were encouraging foundations to invest two percent of their endowments in alignment with their stated missions. Until that day, I had never considered the endowment as part of my philanthropic tool box. With this brand new information, I immediately saw just how important this approach to investing could be. The possibility of having our endowment fuel, rather than detract from, our grant making goals lit me up. I stood in the back of the crowded room with my hand in the air, wanting to ask the question “Why just two percent?” and “Why not 100 percent?” No one called on me that day, and yet the spark had been kindled. I left the session energized and on a mission to align 100 percent of our foundation assets with our mission of environmental sustainability and social justice.

That year, we identified seven community banks, all doing excellent work providing local loans and expanding financial literacy within their communities. We moved our endowment into these cash investments and were quickly 100 percent invested with our values. Not only did I decide to go all in, investing into what I wanted to grow, there was a financial upside. In 2008, U.S. foundation endowments were down on average 26 percent according to a study by the Commonfund Institute, yet, having made several fixed income investments by then, our foundation endowment was up two percent. These returns confirmed for me that aligning investments with our values, investing into companies we want to exist, made financial sense. Growing the field of impact investing became my mission.

I went on to found Nia Community Investments in 2010, a second 100 percent values-aligned portfolio with a focus on my hometown of Oakland, California. Around this time, I began advising others on how to invest for positive impact and for change. While I loved my beautiful portfolio, I had long since left Wall Street and public markets behind, having heavily invested in early-stage private equity, fixed income, and local loans. While my personal double-bottom-line investing was successful and exciting, the idea of leaving public markets altogether didn’t seem plausible or prudent for many. I realized then that to really move the dial, my portfolio needed to resonate more strongly with what others needed. I would need to go back into public markets.

So, I began with research and, after looking into all of the SRI-screened funds at the time, found that the level of impact to which I had become accustomed was not yet available in public market portfolios. I would need to build an innovative portfolio of the most impactful, solutions-focused companies that existed, and combine that with an inclusive, gender lens, and layer it with strong activism and engagement. In 2015, the Nia Global Solutions portfolio launched, boldly investing in innovative firms with diverse leadership and ambitious goals in the fields of renewable energy, healthcare, and sustainable agriculture.

My money story continues to grow as I work to empower others in sustainable finance. Thinking back to all of the money messages over the years I am grateful for both the early exposure to our capital markets, and the understanding that with hard work we can leverage assets to create change.

I share this because I believe our money story matters, and is worth examining. Many times we get stuck in the status quo simply because we haven’t made time to consider other possibilities. This year, we hope you’ll join us in revisiting your money story and determining next steps along your path.


Article by Kristin Hull, PhD, Founder and CEO of Nia Impact Capital, LLC (, an SEC registered, women-led asset management firm leading the charge to change the face of finance by hiring and training women and people of color in sustainable and transformative investing. Kristin founded Nia, incorporating a gender-lens with solutions-focused companies, in her efforts to bring impact investing into the public markets. An Impact Investor since 2007, Kristin oversaw the investment process for one of the first family foundations as they moved their endowment assets into 100% alignment with their philanthropic mission. In 2010 Kristin went on to found Nia Community, a 100% mission-aligned impact investment fund focused on social change and environmental sustainability in her hometown of Oakland, California.

Important Disclosure:  

The views presented here are those of Nia Impact Advisors, LLC (“NIA”) and these views may be subject to change.  This information is for illustrative purposes only. All information is obtained from sources believed to be reliable, but NIA does not certify the accuracy or completeness of this information. This article does not constitute an offer to sell or the solicitation of any offer to buy any security.  All investments carry risk.  An investor must consult with their investment professionals prior to making any investments to ensure that they understand the associated risks. 

The incorporation of environmental, social and governance (“ESG”) considerations into the investment process may cause the investment adviser to make different investments than other funds that have similar investment portfolios and/or investment styles.  Under certain economic conditions this could cause the investment adviser’s performance for any of its portfolios, including the Fund, to be worse than similar funds that do not incorporate such considerations into their investment strategies or processes.  In applying ESG criteria to its investment decisions, the investment adviser may forgo higher yielding investments that it would invest in absent the application of ESG investing criteria.


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